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This Week in PR Ethics (10/20/22): Favela Tours, Virtuous Radio Hosts, and Virus Research

Ethical Voices

This week there were a wide range of ethical issues from slum tourism to sensationalistic news to the importance of stakeholders. But my favorite is celebrating the positive, virtuous action by a radio station show host. To me, it is another example of the growing power of stakeholders and the impact ethical actions have on brands.

Ethics 77
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PR Pros: What to Expect in Q4

Critical Mention

Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Focus on Client Communication. SCHEDULE A DEMO. Jessica Pickering.

Tourism 186
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Understanding the Value of Social Influencers

Critical Mention

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Trust in your Brand. for every dollar invested. Reach a Wider Audience.

Tourism 157
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4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Jessica Pickering.

Examples 130
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PR Rock Stars: Explore Minnesota’s Alyssa Ebel

Communications Conversations

And, as WCCO-TV’s Jason DeRusha said in a recent Facebook comment thread, she’s “always on brand.” When you hear her talking on the radio, she’s raving about our great state. When you hear her talking on the radio, she’s raving about our great state. ” That couldn’t be more true.

Tourism 60
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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

I started in radio as a reporter and made the jump to PR about 35 years ago. Then of course, like any good Orlandoan, I worked in travel and tourism. I see a number of people who post about brands, either for them or against them, positive or negative, and they’re using pseudonyms. I started in cable television.

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Influencer Insights: Media Moves and Intel for the Week of March 14

Beyond PR

He aided in the creation of Silicon Valley Insider that later became known as Business Insider, and is also the founder & editor of news site, SplatF, as well as online travel/tourism website, City Notes. Buzzfeed : Summer Anne Burton ( @summeranne ) has been named the first executive creative producer @buzzfeed.

Fashion 40