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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations.

Corporate 135
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What to Look for When Choosing a PR Agency 

Landis PR

Have an initial conversation, covering the agency’s capabilities, service offerings, experience, case study examples, team members and general pricing structure. You should feel confident in your potential agency’s leadership and team members and their ROI programs/metrics. They should have a long list of questions for you, as well.

Agency 52
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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions. How is a submarine thriller a study in PR? What follows is a leadership struggle as Denzel’s character tries to have the order retracted.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students.

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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Her start : Public relations intern with Fleishman Hillard. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. Where is she now?

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7 Rules for a New Era of Communications

PRSay

Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Similarly, as other brands stepped up Black Lives Matter messaging, activist complaints began to flood the channels. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Here are a few: • Be authentic.

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Getting hired and ahead in marketing and PR

Stephen Waddington

“Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. It’s a brand led agency that was keen to break out of the London bubble and build a team in the North East. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said.