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How to Leverage Emotions to Boost Digital PR

Cision

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, which emotions do you need to target to make your content more shareable? So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Millions of people read Monster’s content each month.

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What Is Google Perspectives and How Will It Impact Content Strategy?

Contently - Strategy

These users prefer content that feels like it was created by an authentic person rather than something churned out by an SEO strategy. With Perspectives, Google is trying to prioritize unique creator-led content found in videos, Reddit threads, and social media posts over content like product pages, blog posts, and professional articles.

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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Companies aren’t sure how to perform research, so they skip it altogether. Content marketers often have difficulty getting executive buy-in for customer research. Use a social listening tool like Hootsuite to track brand mentions online and never miss a public review about your brand. Lack of buy-in.

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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently - Strategy

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. Sometimes, knowing your customers can enact social change as well as increase brand affinity. The message resonated with women, resulting in the following: 36.8

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How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

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How to Ideate a Successful Survey Campaign

Buzzstream

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If

Survey 90