Brand Content Marketing Creativity Film 
Polaris
JANUARY 17, 2015
He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. In fact, Chipotle is no stranger to interesting branded content. The film clearly resonated with viewers. Content marketing lessons for smaller brands. Content Marketing'
Sword and the Script
FEBRUARY 4, 2017
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. The vast majority of B2B content centers on features, functions and benefits. 1) Creating Quality Content Starts with Why. In Social Media Marketing, You Get What you Give.
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Sword and the Script
NOVEMBER 6, 2018
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.
Prohibition
FEBRUARY 2, 2024
While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. You did it.
Shift Communications
DECEMBER 15, 2015
You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. Pro tip: storyboard your vines and establish clear parts to film. Marketing Coordinator.
Sword and the Script
NOVEMBER 26, 2016
In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. in its own ads.”).
Flack's Revenge
NOVEMBER 29, 2017
I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. He agreed; see the Q and A below.
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