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Why Your Methodology Can Make or Break Your Digital PR Campaign

Buzzstream

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

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Digital PR and SEO: Getting The Most Value Out of Campaigns

Buzzstream

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

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From Jetpacks to Big Yellow Boots – It’s Campaign Round Up Time

Prohibition

The art collective is quickly making a name for itself as an out-of-the-box brand in a space that’s difficult to do so. To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. It marks the first significant backlash against AI image generation, and we think this was the perfect way to do it.

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PR Tips and Hacks for a Small Business

The Proactive Report

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. PR fills up the top of your sales funnel. It does this with great content, brand stories and by building trust. All these actions are PR functions.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? If properly executed, it’s a knock-out punch.

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The Art of Writing Subject Lines That Journalists Will Love

Buzzstream

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above.

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