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The Implications of the Growth of Social News

Cision

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused. Recommendations include simple, inexpensive survey data owned by a brand but only tangentially related to its product or service as well as short articles drafted specifically for a particular outlet. Rules of engagement.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. We know they are rare in comparison and that is what makes them so important to acknowledge. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

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Three Lessons Learned at the Teen Vogue Summit

Konnect Agency

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. The Konnect team attended the main event on Saturday and sat in on panels that featured valuable lessons – here are a few of our favorites: Lesson 1: BE PERSISTENT.

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Rhetoric vs Story: The Art of Persuasion

ReimaginePR

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Conventional Rhetoric vs Storytelling: A Quick Comparison. As much as we don’t always admit or realize it, we make our buying decisions based on how the brand, product, or even the person behind the brand makes us feel.

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Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 40% say live events. Notably, live events dropped by 20% when compared to the same survey last year.

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#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

A4 Inches in a print mag. shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave. It was a fast-paced and fun event that was full of useful information. Engagement matters, empty likes are just that. Empty #measurepr. justsayno #measurepr. Even number of followers.