ImPRessions - Crenshaw Communications
JANUARY 3, 2018
Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. Brands to watch in 2018. Tapping into the zeitgeist much?
Sword and the Script
JANUARY 7, 2020
Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution. Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name. This helped eliminate much of the noise.
Sword and the Script
APRIL 23, 2019
The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). The ensuing narrative has been interpreted as brands need to get political.
Cision
SEPTEMBER 21, 2016
You can include informational articles, product comparisons, videos, special offers, et cetera. You can also create email templates for common customer service inquiries, such as: Where’s my product? This free guide can help agencies and brand marketers alike prove (and improve on!) How do I return a product?
Katie Paine's Measurement Blog
MARCH 9, 2023
If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.
Prohibition
NOVEMBER 9, 2021
Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.
Sword and the Script
JULY 2, 2019
To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.
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