Remove Brand Remove Comparison Remove Creativity Remove Print
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The Implications of the Growth of Social News

Cision

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused. We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels. Rules of engagement.

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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? They are your partners and brand representatives, working to achieve your business goals. The comparisons between lawyers and communications professionals are endless. In PR it’s the same.

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My favourite PR campaigns and stunts across the last year

Wildfire

Working in PR, I’m always looking for unique ideas that get the creativity juices flowing. Back in September 2018, New Zealand life insurance comparison website, LifeDirect. Back in September 2018, New Zealand life insurance comparison website, LifeDirect. Drumroll please…. The death of Simon the Sloth by LifeDirect.

Fashion 40
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. By comparison, users make an estimated two trillion searches on Google per year. Is your PR agency bring creative ideas to the table? So, what exactly is a visual search ad? Talk to Us!

Tools 60
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4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison. Before joining Contently last year, I ran my own consulting business for five years.

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How to Write a Press Release that Gets Journalists’ Attention

PR Fuel

This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. You want to be interesting and creative to keep readers’ interest, sure, but at the same time the press release form has been around for a long time for a reason. It’s a beautiful comparison that I’ve taken to heart.

Writing 40