category company-news 
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Media relations deals with the news environment, which is by definition unpredictable.
Sword and the Script
NOVEMBER 6, 2018
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. So, the company took to the idea of creating a documentary called the “The Defender” that flipped this on its head. This is a great start, but they didn’t stop there.
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ImPRessions - Crenshaw Communications
MAY 3, 2017
We are pleased to be contenders in a couple of categories. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Next, where do you get pop culture news? Publications like Inc.
PR 20/20
SEPTEMBER 17, 2019
If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. SiriusDecisions Summit is the must attend event for sales, marketing and product innovators and trendsetters that drive growth in the most well-respected, high-performing companies in the world today.”. Did you hear the news? Dreamforce.
NewsWhip
JUNE 10, 2021
So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information.
PR 20/20
MAY 12, 2016
Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Finding Your Match.
ZudePR
JUNE 6, 2016
Five book recommendations. My new deep work routine. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Since I don't control the news (wouldn't that be nice.), The root of the problem is always internal.
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