Books Branding Infographics Viral 
Sword and the Script
JUNE 14, 2022
93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. Most marketing videos aren’t going viral. If you want to experiment with content, copy or messages, it’s easy to do that with a blog post.
Cision
JUNE 2, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Implement viral marketing tactics. Cool infographics. How did Movoto do it? The Key Steps.
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Buzzstream
FEBRUARY 3, 2021
However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.
Cision
FEBRUARY 10, 2016
Learn how with Cision’s free Brand Journalism white paper! Write an e-book (a great way to get email signups). Include a video post or infographic in your blog lineup. There’s no secret formula to having content go viral, but these practices will help you see more shares and reads of your content. Here’s how.
Sword and the Script
NOVEMBER 25, 2014
The same study points out there’s some content – infographics for example – is rarely gated. Gated Content Doesn’t Go Viral. The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content. Two in particular stood out for me.
Beyond PR
AUGUST 18, 2016
It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.
Sword and the Script
DECEMBER 10, 2019
3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.
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