Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. Oh, one other thing: my blog = my sandbox. Were they paid?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

SEPTEMBER 28, 2010

“The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

AUGUST 22, 2010

The Chuckle-icious Seven If you’re looking for some great blog posts for when you need a chuckle, here they are: 1. Why: when social media “gurus&# – or any “gurus,&# for that matter – are self-deprecatingly stumbling over themselves all over the social Web, just point them to this. You know why.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

DECEMBER 21, 2010

I’ve often thought about writing down why exactly it is that I love Amplify, but never got around to doing it. You can set up your own blog. Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog. Ah, but does the image accompanying your blog post show up?

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

NOVEMBER 18, 2010

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g., votes, comments, inbound links) and web analytics data (e.g. stories, blog posts, etc.). Shall We Tweet?

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 21, 2010

Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. Suffice it to say that if you’re trying to make sense of web analytics, this is a great place for you to start. My letter to the C-Suite , by John Lovett over at Web Analytics Demystified.

Measurement 47

Measurement Analytics Conference Web 47

Waxing UnLyrical

DECEMBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Holly And The Ivy December 12th, 2010 Tweet As I write this, it is grey and damp outside. Oh, one other thing: my blog = my sandbox. Christmas music is playing in my house.

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

DECEMBER 9, 2010

"Keep It Simple" On The Web! » Blog Archive » Online Videos 101: Keep It Simple, Stupid | Waxing UnLyrical says: December 9, 2010 at 11:31 am [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 26, 2011

You can see more about this in the Facebook video on the subject (and I thought it was interesting that there’s no way you can embed this in a blog post, but whatever…) Hmm. Facebook is so integrated with ever facet of our web experience at this point, it would be difficult for it to collapse overnight.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. And if that image popped up in your head - this blog post succeeded, because thats exactly what I was trying to evoke! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Reputation 73

Reputation Measurement Social Media Tourism 73

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Waxing UnLyrical

SEPTEMBER 14, 2010

In this world of Web 2.0, Its so easy to say that what were doing is PR because we write press releases, build the media lists and pitch endlessly, however it truly is about building, maintaining and nurturing relationships with the media. You inspired me to add some of my own thoughts in a blog posting as well! What is PR?

Facebook 106

Facebook Twitter Education Industry 106