Business Wire

JANUARY 19, 2022

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

Trade Shows 292

Trade Shows Blogging Writing Report 292

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Schedule some strategic posts to be published during the show. Sales people belong in the booth.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Did you pitch a specific story idea, or is this a “get to know you” call for potential future inclusion? Why the meeting is taking place. Reporter/analyst biography.

Writing 130

Writing How To Interviews Pitching 130

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters.

Report 120

Report Pitching Trade Shows Newspapers 120

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. 2) Volume of PR pitches received. 3) Best medium for PR pitches. 93% of journalists want pitches by emails; 69% do not want phone calls; this has been fairly constant for years now.

Survey 169

Survey Media Relations Pitching Media 169

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. That’s the best way to maximize the influence of your PR campaign.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133