How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This makes it really important to get the most out of these events — adn there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. A good way to do that is to build relationships through content before the show even begins. The Show Never Ends .

Are Trade Shows still a Good Place for PR Launches?

Sword and the Script

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. The PR pitch deluge inevitably follows. by Frank Strong.


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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. The data shows: “…as of right now, news traffic to news sites, both in the U.S. In its third year, a business blog I championed was responsible for 50% of the third-party coverage (itself a 26% y/y increase – not to mention backlinks) the organization received.

Trade Show Marketing Tips for First-Time Exhibitors

Beyond PR

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses. Some show organizers will even provide an exhibitor checklist that recommends when different tasks should be completed.

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? 3) BizWeek''s Byrne Pans PR''s Numbers Game, Advises Pitching Web Plus Print Bulldog Reporter “Build relationships, not media lists” is just one solid comment to consider from BusinessWeek’s John Byrne.

3 power tips to craft an outstanding blog

PR Daily

Blogging has become an essential part of PR and marketing pros’ repertoire. that 60 percent of marketers consider crafting blog posts their top inbound marketing priority. s Zac Johnson wrote : With over a billion active websites on the internet today, and more than 300 million blogs, it’s no wonder why more people are starting personal sites, hobby blogs, and even business and brand blogs to make their own little space on the internet.

10 Steps to Win Major Earned Media Mentions during Quarterly Earnings Season Blog

PR can improve communications with their investor relations colleagues by informing them about media coverage throughout the year, providing information about industry trends and timelines of upcoming activities such as trade shows and presentations at both in-person and online events.

Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 5) Best day and time to pitch.

13 tips for creating an enlightening survey and pitching your findings

PR Daily

Reporters and editors ignore them and delete the pitches. Think about pitch angles and headlines. Top executives won’t approve the public release of survey results that show market preference for features not available in their product or service, although such results can be valuable for internal market research. Pitching survey results to news outlets: Contact journalists in advance. A version of this post first appeared on the blog.

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A PR Playlist For 2017

ImPRessions - Crenshaw Communications

You know your pitch was perfect, the media contact has covered the category and you’ve followed up in a non-annoying manner exactly 1.5 After a demanding week of satisfying client and company commitments, the entire PR profession takes a much deserved break (except for those weekends when there’s a client event, trade show or crunch time on an RFP.) blogging Crenshaw Communications PR Fish Bowl public relations PR

YOU Can Help Create Good Pitches

Bad Pitch Blog

Readers jokingly tell us they hope to never appear on this blog. We even receive pre-emptive notes asking for insight into a pitch before it goes out the door. We''re all about stopping bad pitches before they start. If this should be posted in your site’s polar opposite, the Good Pitch Blog, my apologies for the intrusion. I’ll be pitching trade media in the hopes of scoring an onsite interview or two for this researcher.

PR Hacks: Sure-fire Shortcuts to Public Relations Success

Bianchi Biz Blog

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster.

5 Trending Rumors About B2B Lead Generation That Need to Die

B2B PR Sense

An SEO-focused blog post you wrote today may not bring you instant fame with the Google gods, but over time, as its user value is established, you win big with rankings. SEO-optimized blog posts are created (or even better, a cluster of them around one theme). As your number of views increases, as well as time on page, and bounce rate are perfected, your blog posts are rewarded with a higher search engine ranking. So, can you really get viable leads from trade shows?

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The “Ides of March” Are Here – Beware These Common PR Pitfalls

Critical Mention

Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. We often see reporters complaining about PR pitches (just check out @SmugJourno any day of the week for examples). Ah, the Ides of March are upon us.

How to Explode Your B2B Content Strategy with Earned Content

B2B PR Sense

Owned content is content that you create and own (such as your blog, website, or newsletter), while paid content is publicity that you pay for (such as pay-per-click advertising). If you have owned content (a website, blog, or newsletter), and pay for your content to be distributed with pay-per-click advertising and other venues, you may feel that you are doing enough to promote your company. Show why their audience would be interested in your brand or product.

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3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

Check blog comments frequently to see if you're able to reply to any questions or offer a professional point of view. Prospects don't know you, but they recognize the Wall Street Journal, the Today Show, and other well-known media sources as reputable. If your PR campaign landed you press in a trade magazine or other publication, use the article as the basis for a speech. Trade shows are a perfect arena for such speeches.

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot. To create event-specific email lists, start with the clients, prospects, and journalists you connected with at last year’s show.

Earned Media: How to Get the Attention You Deserve

B2B PR Sense

Interact with others in your industry on social media -- share their content, comment on their posts, and give positive feedback about their blogs, podcasts, and other media. Pitch Newsworthy Stories. But don't underestimate the power that lesser-known publications -- especially trade publications that are popular among your target audience -- can hold for your brand. Craft pitches that give them everything they need in order to create a newsworthy story.

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How calendar appointments can be PR pros’ secret weapon

PR Daily

For press events and trade shows, it’s important to have information at your fingertips. When you’re pitching for several clients to new journalists every day or tracking upcoming editorial opportunities over time, it can become overwhelming. Filling your calendar with deadlines and scheduling follow-up for pitches can keep you on track to meet goals and make sure important opportunities don’t slip away. the agency’s blog.

Post Launch Marketing Strategy


Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Publicity Stunts -These can involve hiring actors to dress up in costume, in public to help show off your product. Videos can be distributed across social media as well as on your own business blog or website.

Boilerplate basics: Don’t squander a golden opportunity

PR Daily

It’s time to break that bad habit and craft a killer boilerplate that will get your press release noticed the next time you pitch. At its core, a boilerplate is an “about us” statement that comes at the very end of a press release, briefly explaining to the reader who is pitching. It may seem really easy to rip a version of your company bio from your website or most recent trade show flier and drop it into your press release. Though it comes.

How To Use Social Media At An Event

Beyond PR

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. General (positive) show commentary.

6 New Rules Changing the B2B PR Game

B2B PR Sense

The same was true for a placement in trade journal. In times past, these industry moguls may have only been known in a small circuit -- perhaps because of a trade show or a speaking engagement. However, thanks to social media, blogs, video and podcasts, these influential people have a broad reach. Promote it on your blog, on social media, in your newsletter. You can also pitch the media on contributing thought leadership articles.

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Is Media Relations Getting Harder?

Sword and the Script

For example, pick a trade publication in any vertical market and study the headlines. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Editors and PR people traded notes more frequently when advertising sales and marketing also traded notes.

3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

They provide more meat than eBooks or blog posts, and are meant for serious reading by people involved in the industry. People are tired of being the target of a sales pitch. White papers show you off as a credible authority in your space, and are usually downloaded by high quality, ready-to-buy sales leads. Speaking engagements are meant to educate the audience, not serve as a sales pitch. How to Get Killer B2B Leads at Trade Shows.

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The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience.

5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. For example, a research study conducted by the PR team can be used and reused in many different formats, like white papers, blog posts, and earned media coverage.

9 Secrets Of Great PR For Startups

ImPRessions - Crenshaw Communications

Prepare before you pitch. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. If you can only do one thing, consider a founder’s blog. In other words, a successful blog can grow out of a business owner’s natural thoughts and opinions. Does a startup business always need to hire a PR agency ?

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. If you wrote a contributed article that was placed, consider republishing it on your blog later. 6) Pitch the story to an industry newsletter.

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4 phrases PR pros should never utter

PR Daily

The better option is to start out with an inkling of what will work and what won’t before sending the pitch. When a client or boss suggests an idea for a PR pitch or program , you immediately want to tell them that it’s a long shot. However, we can do a Facebook Live post from our next trade show. Then, we could invite three major industry influencers to run bylined guest blog posts the following week.”.

11 tactics to repurpose original podcasts and videos

PR Daily

Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects. Turn the content into a blog post. This can be done by posting a transcript or by creating a related blog post, as if you were to interview someone and write an article. You may have an opportunity to use the content in an article for an industry publication or guest post for a blog.

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15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

Studies show that nearly half of all B2B researchers and those who make purchase decisions are millenials. When you see an opportunity that fits your small business PR needs, you can craft and send a pitch that fits that opportunity. This service allows you to search keywords, company names, beats, and media types to find the right fit for your next pitch. To find out how to get B2B leads from trade shows, click here.). Reach Out to Niche Publications and Blogs.

Are You a Media Source or a Media Pest?

Bad Pitch Blog

Was in NYC earlier this month for a trade show and I arranged several media briefings, amongst other duties ( reg. We began scheduling appointments two weeks prior to the show. In an email exchange with a trade reporter, I sent her to a site I thought she might find interesting. I actually find newly opened stores on blogs all the time.seems to be the new media of choice for publicizing new lines, stores, etc.”

4 secrets for generating buzz with online contests

PR Daily

in a blog post: According to a poll. Pens, pins and other trinkets might work well for trade shows and conferences, but consumers won’t want to give you their information unless there’s a chance they’ll win something they actually want. Contests are great lead generation tools: They enable marketers to easily collect email addresses and other information which they can then use to build email marketing lists and pitch additional offerings to potentially interested consumers.

Fast Five: Media Relations Tips

Bad Pitch Blog

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media. 5) The Realities of Making Appointments at Trade Shows Alan Weinkrantz PR Weblog The good news about trade shows?

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

By contrast, another company that struggles to show a return on individual marketing campaigns has experienced year-over-year revenue growth of 650% percent. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. Blog about it.

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Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Then it shows you which results stand out. One publication or blog you read regularly is… Michael Brenner’s Marketing Insider. You don’t need to be a big shot so send us a pitch !

Introverts: You too can flourish in PR

PR Daily

They are the folks who typically have no issues working a crowded room or trade show booth, making cold calls to strangers and easily building rapport on behalf of their clients. This is when an organization blasts out a press release or email pitch to the widest variety of media possible, hoping that someone, anyone , will bite and cover its news. the agency’s blog.

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly?

Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. You can also network in person by attending conferences or trade shows. Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market.

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