How B2B Marketing Can Get More out of Trade Shows
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This makes it really important to get the most out of these events — adn there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. A good way to do that is to build relationships through content before the show even begins. The Show Never Ends .