Remove Blogging Remove Interviews Remove Trade Shows Remove Writing

How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Interview partners or customers planning to attend.

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews.

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How to Use Your Blog to Connect with Your Audience


You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post.

11 tactics to repurpose original podcasts and videos

PR Daily

Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects. Turn the content into a blog post. Be sure to pitch the idea before writing the piece.

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How to Explode Your B2B Content Strategy with Earned Content

B2B PR Sense

Owned content is content that you create and own (such as your blog, website, or newsletter), while paid content is publicity that you pay for (such as pay-per-click advertising). For example, what topics do they write about? They want a blog post, not a relationship.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.

Earned Media: How to Get the Attention You Deserve

B2B PR Sense

This is because it is partly out of your hands -- you can’t pay for it, and you often can’t write it yourself. Interact with others in your industry on social media -- share their content, comment on their posts, and give positive feedback about their blogs, podcasts, and other media.

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6 New Rules Changing the B2B PR Game

B2B PR Sense

The same was true for a placement in trade journal. In times past, these industry moguls may have only been known in a small circuit -- perhaps because of a trade show or a speaking engagement. Rule #4: Write Your Own Press.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers.

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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

Blogs – an executive’s own, plus a commenting strategy for others. Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills.

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

3) Surgically weave it into blog posts. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Of course, I couldn’t write a post like this without nominating a couple people myself!

12 ways to cover your organization like a beat reporter

PR Daily

a blog post , Matt Raymond, head of marketing strategy and PR Solutions at Nasdaq Corporate Solutions, cites this suggestion from Dave Kerpen, CEO of Likeable Local. From trade shows to company outings, events are loaded with story ideas," Raymond writes.

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12 Months of Content Marketing

Beyond PR

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. February: Strategize Your Blog Content for the Future.

Crystal Knows: The new PR stealth weapon of choice

Communications Conversations

Easiest way to show you is to walk you through an example. It even goes as far as to SHOW you how to write an email to Nick. Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows.

What Taylor Swift Can Teach You About Social Media Marketing


And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. Have you enabled comments on your company blog and YouTube channel?

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?


In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Show them a photo of your content offer—and bonus points if you explain it in a video with the author.

12 Months of Content Marketing For 2018


Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get.