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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

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The Anatomy of Attention

Doctor Spin

Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. Printing marks the beginning of the end of the manuscript culture. For questions or PR support, contact me via jerry@spinfactory.com.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

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The Best Tools For Consultants to Manage and Promote Your Business

Solo PR Pro

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. Website/Blog. These days, it doesn’t have to cost a fortune to get a basic website and/or blog up and running. Receive $9.94

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Marketing: Investment, Cost or Profit Center?

Sword and the Script

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. Anyone that has attended a physical conference can appreciate the cost of overhead in a facility, food, staff, printing, and even entertainment. Conferences produced by businesses are assets.

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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. She encourages everyone to have a print edition alongside Merriam Webster’s. #11 5 Sarah Arrow.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.