Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. 2015 was a big year for SHIFT – we opened an office in Austin , expanded our senior leadership team (and then did it again! ), and last but not least, became a Google Analytics Certified Partner (GACP).

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns.

Trends 88

Trends Data SEO Consumer 88

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MARCH 11, 2015

With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. In fact, you’ve seen an entire team form within the SHIFT walls dedicated to quantifiable PR. are also key.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. This recent story on Ragan sums it up well: “By taking advantage of massive quantities of data and using AI to draw insights on it, PR pros can now.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Read forums and blogs related to the visual media that you’re interested in. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Interestingly there were no formal blogs on any of the sites.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60