5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Social media is also used to manage and enhance the company’s online reputation.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Melissa Agnes

MARCH 15, 2016

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified.

Reputation 100

Reputation Brand Branding Ethics 100

PR in High Definition

FEBRUARY 27, 2023

AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months. Reputation management Reputation management is another area of specialisation for PR professionals, which ChatGPT said it could enable them to do with greater ease.

Industry 62

Industry Communications Technology Reputation 62

Melissa Agnes

MARCH 21, 2016

I found this play on the word “crisis” particularly interesting because, indeed, if this is how an organization – any organization – chooses to see and conduct their crisis management, “crisis” would indeed be a bad word. For some reason Volkswagen comes to mind here, I wonder why?).

Crisis 100

Crisis Crisis Management Corporate LinkedIn 100

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Melissa Agnes

FEBRUARY 5, 2015

(However, I’d like to add that if you intentionally sabotage someone’s rankings like this, you deserve a crisis in my opinion.). How much of a crisis, you ask? Is it worth ruining your reputation, suffering through a legal suit and potentially getting removed from the search engines all together? I think not.

SEO 124

SEO Engineering Crisis Crisis Management 124

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA.

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Stephen Waddington

JUNE 26, 2018

It’s essential for reputation monitoring and crisis management. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. Paid social was initially viewed as an ethically murky area for PR.

Ethics 69

Ethics Analysis Technology Data 69

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. PR adopts AI as a research and content tool.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

MAY 1, 2017

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. Second, I’d like to consider more the notion of superhero status in crisis management.

Crisis 63

Crisis Crisis Management Leadership Training 63

Flatiron Communications

NOVEMBER 28, 2018

Later that day, the company’s abbreviated blog post went up. The opacity with which Facebook addressed its mounting crises and the company’s contradictory internal and external posturing goes counter to the ethos of savvy crisis managers. The stock tanked, but more importantly so did Facebook’s already sullied reputation.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

PR Conversations

AUGUST 17, 2014

The second issue relates to a blog post write by Lisa Kovitz on the Edelman Global Practices site following the death of Robin Williams. This is the old crisis management approach that seeks distance from a problem – they no longer work here, we don’t do that now, etc etc.

Education 87

Education Training Policies Crisis Management 87