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Using media monitoring and social listening for PESTLE analysis

Onclusive

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! With Onclusive’s enterprise-grade social listening technology, you can monitor mentions of your company, competitors, topics, and influencers, as well as social sentiment, across major social networks in real time. Sentiment monitoring.

Analysis 195
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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Originally known as West Corporation , the company entered the PR tech space when it acquired a $335 million PR tech business from Nasdaq , which included the press release distribution service GlobeNewswire in 2018. PR tech mentions. Content picks.

Software 156
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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” What do you think of the layout and navigation?

Internal 147
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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Enterprise monitoring may cost more. If you enjoyed this post, you might also like: 9 Corporate Characteristics to Look for When Buying Public Relations Software.

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3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” The second example comes from Cole Sandau who wrote an excellent piece for the Optera blog titled B2B Use Cases in AR/VR. 2) Public relations and complex value propositions.

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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. What is the ROI of social?

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Marketing: Investment, Cost or Profit Center?

Sword and the Script

“The business enterprise has two – and only two – basic functions: marketing and innovation. Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. Perhaps a few hundred attendees (MQLs), a couple of blog posts and some social media activity on Twitter.