Blogging Content Marketing Marketing Seminar 
PR 20/20
JANUARY 16, 2023
O ur daily mantra as inbound marketers: stay focused, and be passionate. Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post.
Sword and the Script
DECEMBER 5, 2017
Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. This isn’t a reflexive reaction either. Red Bull, Johnson & Johnson).
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Cision
JANUARY 29, 2016
Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. So what should brands do? Also, be patient. 1,000 words?
PRSay
DECEMBER 15, 2017
Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co. Network outside your company. Be grateful.
Engage PR
JUNE 17, 2016
A series of engaging seminars ran throughout the day. Of the seminars, Social media – how to make it work for you , was a highlight. Scott Grant, of Blackadders LLP, highlighted the importance of content marketing; of producing engaging articles or images which capture the imagination of the target audience.
Beyond PR
MAY 1, 2017
Is There a Compelling Reason for Your Content to be Live? The first question that every PR, content and marketing professional should vet is whether there is a compelling reason for them to publish a live video. Are you broadcasting a seminar with live audience participation? Is there an event that you’re broadcasting?
Sword and the Script
JUNE 6, 2017
This can be especially challenging for more junior marketing professionals who start in the in-house environment and don’t have access to the skill sets and minds for inspiration as they would in an agency. The best in-house marketers will then socialize those expectations with internal stakeholders to prevent any future questioning.
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