PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. So what should brands do? Also, be patient. 1,000 words?

Content Marketing 120

Content Marketing Education Retail Government 120

Engage PR

JUNE 17, 2016

A series of engaging seminars ran throughout the day. Of the seminars, Social media – how to make it work for you , was a highlight. Scott Grant, of Blackadders LLP, highlighted the importance of content marketing; of producing engaging articles or images which capture the imagination of the target audience.

Social Media 90

Social Media LinkedIn Resources Content Marketing 90

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co. Network outside your company. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Meeting 160

Beyond PR

MAY 1, 2017

The first question that every PR, content and marketing professional should vet is whether there is a compelling reason for them to publish a live video. Are you broadcasting a seminar with live audience participation? Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest.

Facebook 63

Facebook Video How To Retail 63

Sword and the Script

JUNE 6, 2017

Perhaps it was not that draconian, but I learned early on how to manage clients, watch the news, use new tools, network at industry seminars and address last minute requests from vice-presidents. One publication or blog you read regularly is: MarketingProfs. What Marketing Wants from Inside Sales.

Agency 60

Agency Corporate Interviews eBook 60