Blogging Content Marketing Interviews Trade Shows 
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Blogs – an executive’s own, plus a commenting strategy for others. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.
ImPRessions - Crenshaw Communications
APRIL 24, 2018
This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
JANUARY 8, 2019
People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.
Flack's Revenge
MARCH 12, 2015
The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. The reason? I disagree. ” Ba dum.
Sword and the Script
NOVEMBER 6, 2018
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.
Sword and the Script
MARCH 27, 2018
4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. The alternative?
Sword and the Script
OCTOBER 24, 2017
Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.
Expert insights. Personalized for you.
149 
Let's personalize your content