Contently - Strategy
APRIL 17, 2019
Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment. So if your team handles top-funnel content on a blog, maybe the group responsible for sales enablement content gets involved.
wiredPRworks
JUNE 8, 2016
I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.
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Cision
DECEMBER 20, 2017
To make a topic feel more relevant, content creators can add something that other people easily relate to — another person. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example.
Cision
OCTOBER 6, 2015
Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. With such an informative webinar, many attendees posed questions on the process of content creation. Create an e-book.
The Hoyt Organization
MARCH 25, 2024
The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. Write And Distribute Quality Content Creating and sharing valuable, informative content is essential in building a strong healthcare PR strategy.
Scott Public Relations
JULY 12, 2019
These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Bring your content and story work together with your public relations to build the audience you identified around the story and content you have created.
Scott Public Relations
JULY 19, 2019
If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
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