Communications Conversations

MARCH 6, 2020

Want to up your content marketing chops by going to Cleveland to hit Content Marketing World? On the other side, here are the top benefits companies ARE providing employees in 2020: Medical insurance – 98%. Dental insurance – 95%. I mean, we’re talking about $300-400! Vacation – 97%.

Employee 78

Employee Insurance Insurance Real Estate 78

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . Explore Barbara’s 4D marketing transformations programs at [link].

Marketing 45

Marketing Insurance Insurance B2C 45

Cision

JUNE 2, 2016

I am anxious to bring my PR experience in financial services, insurance and associations to the agency and expand into new areas as well. My position is new to the agency and not only bolsters the strength of our team – it is evidence of Kimball’s commitment to excellent service to our existing clients and our desire to grow.

Insurance 120

Insurance Insurance Writing Sports 120

Communications Conversations

JANUARY 13, 2017

It’s a more digital content marketing focused role, which is part of the work that I really love. It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. That’s what PR people need from PRSA.

Insurance 60

Insurance Insurance Social Media Corporate 60

Waxing UnLyrical

MAY 18, 2015

Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” 6 Tips for Building Thought Leadership into Your Marketing Plan. Content Marketing: Without Community, It’s Only Half the Equation. How to Become a Leader in Your Industry Using Social Media.

Leadership 40

Leadership Insurance Insurance Community 40

Sword and the Script

DECEMBER 1, 2015

Take the Full Content Marketing Prescription. The same is true for content marketing. Consistency is the single most valuable attribute of effective content marketing – and the prescription lasts for the life of a business. Ryan Hanley did this for an insurance company – on YouTube!

Content Marketing 60

Content Marketing Marketing YouTube Insurance 60

Flatiron Communications

JANUARY 27, 2015

If we are to create “news” content, we must work especially hard to insure that it’s both transparent and founded in supportable data. What about when an elected official decides to get into the content marketing game…at taxpayer expense no less?

Media 28

Media Insurance Insurance Journalism 28

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

Cision

DECEMBER 20, 2017

The human element in content doesn’t even have to come from a real person, necessarily. Flo from Progressive Insurance is an excellent example. Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Scott Public Relations

JULY 19, 2019

If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Sword and the Script

JUNE 21, 2016

The same events company that is acquiring the Content Marketing Institute for $17.6 PR is a $14 billion market with roughly 5% growth, according to research from Holmes Report. For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period.

Insurance 65

Insurance Insurance B2B Corporate 65

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Financial services content is also incredibly complicated.

Financial 83

Financial Industry Report Insurance 83

Scott Public Relations

JULY 19, 2019

If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Where are patients supposed to turn?

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Scott Public Relations

JULY 12, 2019

These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Bring your content and story work together with your public relations to build the audience you identified around the story and content you have created.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 12, 2019

These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Bring your content and story work together with your public relations to build the audience you identified around the story and content you have created.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Where are patients supposed to turn?

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Communications Conversations

AUGUST 31, 2018

” I’ve been surprised by how similar content marketing is to journalism. It’s alot like buying life insurance or putting money into an emergency savings account. Is there anything you’ve been surprised by in your transition? Like, “I had no idea PR folks spent this much time doing THIS?!?!”

Media 112

Media Journalism Report Video 112

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. million in content costs.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

NOVEMBER 14, 2017

Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing. 1) Challenge your marketing beliefs. Also see these related book reviews: 8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing.

Marketing 65

Marketing Content Marketing Insurance Insurance 65