Remove what-to-look-for-when-hiring-a-performance-driven-marketing-agency
article thumbnail

What to Look For When Hiring a Performance-Driven Marketing Agency

PR 20/20

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40
article thumbnail

How a Diversified Digital Marketing Plan Can Future-Proof Your Law Firm

PR 20/20

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. But what happens when the unexpected strikes? With many business models built on in-person experiences and traditional marketing, pivoting to a virtual world came with a significant learning curve.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program.

article thumbnail

Marketing Strategy: The Looming Knowledge Crisis

Sword and the Script

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 117
article thumbnail

SHIFT Archives: The Best of Q2 2016

Shift Communications

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Let’s take a look: PR and the Marketing Technology Skills Gap. So what was the big change? Here’s how.

article thumbnail

3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]

Sword and the Script

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links.

Study 78
article thumbnail

Dawn of the Intelligently Automated Agency

PR 20/20

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. More Intelligent” Marketing Automation. I love traditional marketing automation. Traditional marketing automation makes marketers more efficient, productive and successful.

Agency 84