The Resolution Blog

JANUARY 31, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like? Reputation is important in the PR world, so of course you want to get a few wins under your belt. But Whatever You Do, Don’t Retrofit It!

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Measurement Case Study Creativity Course 156

Rock the Status Quo

DECEMBER 29, 2014

But it isn’t so funny if you’re chasing your own tail in a business setting , and nothing exemplifies this more than pursuing vanity metrics. So what are vanity metrics? A great example of a vanity metric is measuring social media success only by engagement. What’s that?

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Measurement Digital PR Strategy Agency 173

The Resolution Blog

APRIL 9, 2019

Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. All of it is so siloed.

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The Resolution Blog

OCTOBER 30, 2017

A great relationship is the key to a successful client/agency relationship so you really want to make a great first impression. Take time to learn about them and what their job role is like. What pressures are they under? What can you help with? What information do they want/need to hear?

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NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. So really looking forward to this, Bryan. So really looking forward to this, Bryan. MARCH 26, 2021. Watch webinar. Read transcript.

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Cision

DECEMBER 3, 2015

At her upcoming Cision webinar, “ From A to Z: Blogging and Content for PR ,” she’ll go into more detail on the topic and share her top tips for building a content strategy that will boost your brand and drive results. What other challenges do you see brands facing in terms of content? A: It’s SO HARD to stand out.

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Cision

APRIL 6, 2015

It follows then that… Content planning matters. That’s what we’ll seek to optimize with these best practices. “(Podcasts) are so easy and cheap, and because there’s an infrastructure that’s been built by other third parties, I can just be a free-rider. 32 million people listen to podcasts monthly.

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