PR 20/20

JULY 9, 2020

How often do you create content? Whether publishing daily, weekly, or monthly, odds are you’re looking for ways to improve content efforts if you’re reading this. I recently completed HubSpot’s Content Marketing Certification , which talked about how marketers can efficiently create content. Unsure how? Using technology.

Google 90

Google SEO Trends Content Marketing 90

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. That’s of course what I did.

Blogging 113

Blogging Software B2B Survey 113

Sword and the Script

DECEMBER 20, 2022

Pay to pay, content grows; influencer marketing cools. “I c) More companies create their own content and channels to reach audiences instead of traditional media channels. c) More companies create their own content and channels to reach audiences instead of traditional media channels. AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. B2B content consumption signals buying intent.

B2B 78

B2B Marketing Survey Study 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

DECEMBER 15, 2020

There is no order of merit to the placement – and you’ll find my own predictions at the very bottom – and a tip for getting invited to this prognostication party next year. Make sure the C-Suite sees and understands the contribution your team makes every day. Predictions usually include some element of aspiration. My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

PR 20/20

NOVEMBER 30, 2022

The time is now to transform your marketing program. At Ready North, we utilize a comprehensive marketing audit of 40+ questions that zero in on talent, tech, strategy, and performance. Continue reading below for 21 questions to ask your team and guide more strategic planning. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52