Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Marketing predictions. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Elements of the role may look familiar to you… 6. We are big fans of Katie here at CoverageBook. She always explains clearly how to demonstrate organisational impact from your PR work.

Tools 136

Tools Publicity SEO Measurement 136

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Besides the wealth of knowledge it can provide us on a daily basis, we can also use it to reach our audiences: 67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compare to 6 percent of TV or radio listeners.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

MARCH 31, 2016

You have a killer story, eye-catching presentation, and even a multi-channel promotion strategy to reach all the right people. But was it a waste of time and money because you forgot the one essential that makes your marketing matter? Your call to action. It’s not enough, though, to slap the same, tired CTA on everything.

eBook 40

eBook Case Study Guidelines Study 40

PR Fuel

OCTOBER 30, 2018

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! And it’s true that email “open rates” have declined. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. have proliferated.

Communications 40

Communications Pitching Writing Social Media 40

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Let’s get started! Spec out your slice of the Facebook B2B audience and target it directly. c) Going after lookalike audiences.

Advertising 36

Advertising Advertising B2B Facebook 36

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. Trying to stay on top of changes and techniques in the world of public relations can be trying. My son Rowan on his first day of Kindergarten. Say You’re Sorry. Just excuses and misdirection.

Web 40

Web Pitching Local Report 40