PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. No matter how you look at it, we are in the infancy of AI adoption, meaning you and your organization have the opportunity now to be proactive in advancing knowledge and capabilities before your competitors beat you to it.

Marketing 47

Marketing Technology Training Privacy 47

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. In 2018 it will become even more about the customer experience.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. However, putting yourself in the journalist’s shoes can immediately give you some clarity as to how you should approach it. .

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

JANUARY 2, 2019

It started far too early (9 am) for me, so it’s possible I hallucinated the whole thing. So if you want any content strategy advice before March, you’ll have to track me down in South America. So if you want any content strategy advice before March, you’ll have to track me down in South America.

Case Study 85

Case Study Content Marketing Strategy Facebook 85

Sword and the Script

DECEMBER 11, 2018

Finally, if you want to be invited to make a prediction next year, you should sign up here. B2B companies are going to start micro-targeting messages by prospect readiness stage, and then support those email campaigns with surround sound from paid social to improve open rates.”. – Betsy Hindman | Hindman Company.

Social Media 91

Social Media Marketing Media Creativity 91

Contently - Strategy

JUNE 11, 2021

Four years after starting it from scratch, we hit $2 million in annual revenue. Four years after starting it from scratch, we hit $2 million in annual revenue. Those experiences came in handy when I started Remote Tools , an online community for remote workers. Marketing starts way before you ship the product.

Marketing 106

Marketing SEO Reddit Viral 106

Sword and the Script

DECEMBER 15, 2020

They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line. They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line. Marketing predictions. Test, test, test.

Marketing 168

Marketing Employee Content Marketing Training 168

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164