Big Data, Corporate, Marketing and Technology

Data Science and Big Data Experts Wanted for Marketing and PR

5W PR

MARCH 24, 2017

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” The Future. Dr. John H.

Big Data

Big Data Data Marketing Education

What the Cision-Trendkite Merger Means for the Communications Industry

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first?

Industry

Industry Communications Measurement Technology

Robot content machines: Viable option for today’s corporate communicator?

Communications Conversations

NOVEMBER 10, 2014

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” After I calmed down a bit, I decided to look into this a bit more for myself.

Corporate

Corporate Communications Tools Content Marketing

What Sets Technology PR Apart from Other Types of PR

Shift Communications

AUGUST 19, 2016

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. I used to put tech media into one big category, but who knew there are outlets dedicated to covering contact centers? Tech reporters run in a tight circle.

Technology

Technology Nonprofit Big Data Pitching

AirPR Raises $8 Million Series C Financing – Bolsters Platform With the Release of Author Intelligence™ Solution

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Doug Miller , VP of Customer Success at AirPR, previously marketing analytics leader at Adobe and Rocketfuel.

Analytics

Analytics Data Big Data Technology

The Importance of PR Skills in a Hyper-Globalized World

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. Mitsubishi’s history of scandals suggested an unethical corporate culture. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. to $3.97) per share.

Ethics

Ethics Automotive Technology Conference

Cision Moves to Accelerate Pace of Innovation

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions.

Technology

Technology Data Big Data Measurement

What is Predictive Media Intelligence?

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Certainly at a standard to drive corporate decision making – not just comms.” .

Media

Media Data Reddit Crisis

Behind the Headlines With Peter Shafer

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. What are some of the key components of a successful marketing strategy? How can they improve?

Measurement

Measurement Analytics Big Data Public Affairs

Offleash Welcomes Algolia, BrowserStack, Canonical, Ever AI

Offleash

MARCH 28, 2018

By breaking the mold in their respective markets, each of these companies – Algolia , BrowserStack , Canonical and Ever AI – exemplifies the unrestrained and free-spirited philosophy on which we model our own company. Ever AI offers best-in-class face recognition technology.

Mobile

Mobile Engineering Enterprise Big Data

ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

AUGUST 14, 2013

Prior to state and local politicians leveraging electronic content management (ECM) technology, I was informed that senior press officials were frequently called on after-hours to retrieve and review archived statements. Needless to say, this was a tedious and highly time-consuming process.

Big Data

Big Data Government Local Data

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. There’s nothing like having an experience.

Industry

Industry Marketing Enterprise Mobile

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Those days are over.”

Creativity

Creativity Pitching Writing Conference

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services. Frankly, PR isn’t a complimentary acronym for a lot of people.

Interviews

Interviews Ethics Conference Leadership

Six social media and digital communications trends for 2015

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media

Social Media Trends Communications Crisis Management

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.