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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

Anything from bank account information to personal identification. Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. Building trust through thought leadership and transparency Fintech is a crowded field, and PR can provide the spotlight that a brand needs.

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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. His leadership decisions have spilled even more. Such decisions have predictable consequences. He must worry about productivity.

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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it? Be authentic.

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Taking a Stance on Social Justice: Part Two

Reputation Us

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Their responses were genuine, insightful and encouraging.

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Taking a Stance on Social Justice: Part Two

Reputation Us

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Their responses were genuine, insightful and encouraging.

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Sometimes, the Ethical Choice Means Caring When Others Don’t

PRSay

By then, our PR consultancy was serving top multinational companies and had built a good reputation in client services. They hesitantly agreed, and then transferred the payment into our bank account. Through a media contact, we scheduled an exclusive interview opportunity for the car manufacturer’s chairman.

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