Beyond PR

JUNE 13, 2017

Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

SEPTEMBER 17, 2016

And the way you can build those connections and backlinks are with infographics. By creating original infographics for influencers, there is massive potential for higher rankings and better relationships.”. A boutique agency provides access to creative senior talent that won’t break the bank. . 3) The Best Pitch is no Pitch.

Pitching 60

Pitching Infographics SEO Creativity 60

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 17: Wendy Zajack.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

APRIL 18, 2016

User-Generated Content Landmines to Watch Out For (Infographic). Why: “The power behind UGC is that it’s being shared by a known peer, who isn’t being paid by the brand,” writes Kimberlee Morrison as she shares an infographic that includes a “list of user-generated content land mines to watch out for.”

Infographics 40

Infographics Analytics eBook Banking 40

PR Conversations

JUNE 16, 2016

It’s impossible not to agree with the former Governor of the Bank of England, Melvyn King, who has stated the public relations campaign “ insults the intelligence of the voters “ His statement preceded yesterday’s low point of the flotilla debacle on the River Thames in London.

Film 40

Film Infographics Banking Groups 40

PR Conversations

JUNE 16, 2016

It’s impossible not to agree with the former Governor of the Bank of England, Mervyn King, who has stated the public relations campaign “ insults the intelligence of the voters “ His statement preceded yesterday’s low point of the flotilla debacle on the River Thames in London.

Film 40

Film Groups Infographics Banking 40

PR Conversations

JUNE 16, 2016

It’s impossible not to agree with the former Governor of the Bank of England, Mervyn King, who has stated the public relations campaign “ insults the intelligence of the voters “ His statement preceded yesterday’s low point of the flotilla debacle on the River Thames in London.

Film 40

Film Groups Infographics Banking 40

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. That influences how many we’re able to produce.”.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

AUGUST 5, 2015

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. Why should you name the authors of your corporate blog posts? Bylined Bloggers Suggest You Have a Broad Bank of Talent. Let me count the ways….

Blogging 48

Blogging Employee Corporate Google 48