ImPRessions - Crenshaw Communications

JUNE 5, 2019

Influencer marketing, another element of most B2B PR campaigns, can confer authority by association or endorsement. Credibility is like money in the bank for brand reputation. When a problem occurs or a crisis situation hits, a stellar reputation and solid relationships are like money in the bank.

Company 120

Company Banking Education B2C 120

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. We had so much media in central Florida because of those events, we literally were running from press conference to press conference.

Ethics 91

Ethics Healthcare Government Energy 91

MB Blog

MARCH 20, 2020

When we get out of the current crisis, we need to become not only better people but better managers as well. We had financial, economic, food and more crises, we were without power and water, we had empty shops and blocked streets… But a crisis like that was never considered, even in the most unexpected sci-fi movies we have ever imagined of.

Skype 52

Skype Crisis Transportation Video 52

ImPRessions - Crenshaw Communications

JUNE 15, 2023

When a brand is featured in reputable media outlets, the mere fact of its coverage confers credibility – if not for the brand, at least for the story. PR coverage can protect brand reputation A good reputation is like money in the bank. Yet it will surely be an asset in a crisis. Credibility is elusive, especially today.

Reputation 156

Reputation Brand Branding Media 156

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Where the Fishermen Ain't

AUGUST 30, 2016

Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on. a brand promotion here, a crisis response there.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on. Louis last month, and I believe him.

Storytelling 20

Storytelling Technology Financial Groups 20

Sword and the Script

DECEMBER 15, 2020

From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Marketers need to be ready to pivot their businesses (and there messaging) when as the COVID cocoon comes to an end.”.

Marketing 168

Marketing Employee Content Marketing Training 168