B2C Leadership Measurement Technology 
PRSay
FEBRUARY 2, 2024
Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Here are a few predictions that PR pros should take note of as we enter February.
Onclusive
MAY 12, 2022
PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. Thanks to our proprietary newscrawler and advanced marketing technology, Onclusive can make this connection whether or not the article contains a link back to your website.
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ImPRessions - Crenshaw Communications
AUGUST 16, 2023
Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year.
Onclusive
MAY 12, 2022
PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ? The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).
Burrelles Fresh Ideas
APRIL 16, 2024
Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.
Landis PR
JANUARY 30, 2024
With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies. The lifeblood of any startup is new customers.
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