The Hoffman Agency
FEBRUARY 8, 2024
How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. Read on to find out what the experts have to say. Home sweet home?
Sword and the Script
APRIL 16, 2024
That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. Conducting systematic marketing provides the greatest benefits to the valuations of early B2B start-up firms but is detrimental to the valuations of early B2C start-up firms.
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ImPRessions - Crenshaw Communications
JULY 15, 2016
Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” Leverage leadership expertise. ” This is particularly true when a team works for a nonprofit that is tackling a persistent social problem or seeking the cure for a disease.
Cision
NOVEMBER 21, 2017
Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Listen to Increase Customer Spend.
Critical Mention
OCTOBER 14, 2018
In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. What’s in AdWeek today? What about Wired or TechCrunch ?
wiredPRworks
AUGUST 2, 2016
Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].
Communications Conversations
JUNE 14, 2018
Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. We still see the role of the wire service at times for financial releases, significant leadership announcements and some products/services.
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