B2C Journalism Leadership Technology 
Sword and the Script
APRIL 16, 2024
Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.
The Hoffman Agency
FEBRUARY 8, 2024
Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say.
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Cision
NOVEMBER 21, 2017
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends.
Communications Conversations
JUNE 14, 2018
Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. We announced that Honeywell and Intel were doing a technology demonstration of a worker prototype at an Intel IoT summit.
wiredPRworks
AUGUST 2, 2016
As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. Event marketing and the technology-enabled connectivity is a really powerful frontier that people are interested in.
PRSay
OCTOBER 12, 2016
With new technologies and innovations emerging every day, our roles become more challenging and complex. At the same time, this disruption creates more opportunity for brands to differentiate themselves, establish thought leadership and make stronger connections with buyers and influencers.
Beyond PR
MARCH 6, 2018
Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. According to Search Engine Journal, SEO leads have a 14.6 100, 500, maybe 1,000?
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