Remove B2C Remove Consumer Remove Infographics Remove Measurement
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What to Know Before Creating a Content Marketing Strategy

Cision

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends.

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The different types of digital PR campaigns and how they can build online authority

Prohibition

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

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6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Who are these consumers, and where do they typically find the articles they read? Visual assets like infographics are more expensive.) What are their job titles? What terms do they search? Using too many tools.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Consumer Finance vs. Institutional Finance vs. Wealth Management.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

Each year we measure our success on whether YESS achieves its fundraising goal. We all know visual content is consumed faster and shared more often than text. In order to help educate the public on how duck adoptions help YESS, we created several infographics and videos that we posted throughout the months leading up to the race.

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How to Measure The True Value of PR

Beyond PR

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . Audience Insights – Demographics (B2C) and Firmographics (B2B). Turning Point.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.