ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

wiredPRworks

MAY 23, 2022

Grow your connections in the categories you want to reach; review every invitation before you accept to see if there’s a fit with your profile. To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? Well, for myself, crisis management really comes down to preparing for an unknown event at an unknown time with an unknown impact. 18: The future of storytelling in healthcare communications.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Maxim Behar

MARCH 6, 2022

I amassed an amazing experience from all the Polish events that were very symbolic for following communism and the centralized economy. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. 5) Why public relations is so important for B2B businesses?

B2B 52

B2B Communications Media Newspapers 52

ImPRessions - Crenshaw Communications

MARCH 28, 2017

It pays to work with clients at the outset to set goals that will have a business impact, such as increased websites visits, attributable sales leads or attendees at specific events. The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen.

Measurement 120

Measurement Study Data Agency 120

Contently - Strategy

MARCH 5, 2024

Current saw a 700% increase in its daily Current Pay requests and skyrocketed to number five in the App Store finance apps category. Implementing storytelling into B2B content programs has shown to be an effective strategy for connecting with readers. million likes. Moral of the story? Let the funnel be your guide!

Financial 52

Financial Content Marketing Examples Banking 52

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Podcasts are great for the delivery of credible information and analysis, and storytelling.

Marketing 177

Marketing Employee Content Marketing Training 177