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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98
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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Journalists (and influencers with journalistic ambitions) fall into this category.

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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

Unquestionably, B2B blogging, as a topic, re-emerged as hot. A Data-Driven Answer for B2B]. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. And it’s about time.

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#19: Building a framework for reputation management

NewsWhip

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. You can draw context from similar events in the past and et cetera.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Notified enhances investor relations platform Notified said it has “made significant investments” in its investor relations event technology and services team. The company says the investments are in response to record use of its platform for facilitating earnings calls, investor days and related investor relations events.

Software 128
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Maxim Behar for the Indian Valasys Media: PR Pivotal to Effective B2B Communication

Maxim Behar

I amassed an amazing experience from all the Polish events that were very symbolic for following communism and the centralized economy. Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. 5) Why public relations is so important for B2B businesses?

B2B 52