Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 62

Marketing B2B Print Technology 62

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Consumer 45

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 5, 2015

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina?

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 15, 2020

A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Are you active on social media (at least the top one or two platforms where your audience spends time)?

Marketing 167

Marketing Employee Content Marketing Training 167