B2B, Blogging, Leadership and Trade Shows

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. B2B influence isn’t about that.

B2B

B2B Marketing Measurement Social Media

How to Build Thought Leadership

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Are you a B2B company? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications.

Leadership

Leadership How To Trade Shows Pinterest

B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Mission-critical trade shows have ceased. It’s chaos out there.

B2B

B2B Interviews Crisis Trade Shows

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging

Blogging B2B Content Marketing Trade Shows

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.

B2B

B2B Media eBook Interviews

How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Blogs – an executive’s own, plus a commenting strategy for others.

Leadership

Leadership Trade Shows Healthcare Education

How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Schedule some strategic posts to be published during the show.

Trade Shows

Trade Shows B2B Conference Marketing

B2B Sales Cycles Get Longer and Involve More Decision Makers

Sword and the Script

NOVEMBER 30, 2021

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. B2B sales cycles are getting longer – and the process involves more decision-makers. B2B sales cycles are getting longer. B2B sales cycles may involve more people.

B2B

B2B Trade Shows Survey Study

LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Contently - Strategy

SEPTEMBER 10, 2020

In the early days, it was just blog posts and whitepapers. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level. One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally.

Brand

Brand Branding Marketing Facebook

Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations. Manufacturing PR clients are some of my favorites to work with.

Publicity

Publicity Data Industry Trade Shows

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s.

Marketing

Marketing B2B Print Technology

2022 PR Predictions

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Websites are the most valuable owned digital property for B2B marketers. Photo courtesy of Unsplash. What a year!

Trends

Trends Trade Shows Agency Communications

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing

Marketing Content Marketing Pinterest LinkedIn

To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging

Blogging Employee Corporate Google

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Test, test, test. Hunter Montgomery | ChurnZero. Do you have a PR strategy?

Marketing

Marketing Employee Content Marketing Training

Public Relations Today

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

How to Build Thought Leadership

Trending Sources

B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

5 Proven Ways PR can Develop Client Media References in B2B Organizations

How PR Supports “Thought Leaders”

How B2B Marketing Can Get More out of Trade Shows

B2B Sales Cycles Get Longer and Involve More Decision Makers

LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

2022 PR Predictions

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

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