Bianchi Biz Blog
MARCH 11, 2024
I am currently a news anchor and automotive reporter for NEWSnet. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. In my automotive career, getting to cover the UAW strike was challenging and rewarding. My name is Laura Harris.
Presspage
AUGUST 24, 2023
Changing Markets: Current State and Challenges In his presentation, Jasper addressed the current state of content and marketing. Data and Relationships : First-party data has become a prized possession for brands seeking to build lasting relationships with their customers, and essential for future-proof digital marketing.
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Bianchi Biz Blog
JANUARY 7, 2021
As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Stepping back from Company B, let’s look at what a new automotive customer is worth. What’s the value of a new customer? An ROI of 500%.
ImPRessions - Crenshaw Communications
JUNE 28, 2017
What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .” Look at that marketing funnel. Look at that marketing funnel.
Bianchi Biz Blog
NOVEMBER 1, 2021
I don’t think there has ever been a more exciting time to be covering the electric vehicle market. You really have to try to not have fun when writing about the automotive industry. Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal.
Burrelles Fresh Ideas
FEBRUARY 27, 2024
Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. When it comes to capturing attention, the Super Bowl reigns supreme, setting the gold standard for marketers around the globe. And then there’s Taylor… but more on that below. So, how did the ads do this year?
Contently - Strategy
JULY 28, 2021
“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. In such a competitive automotive content landscape, figuring out what content to create and what questions to answer are key.
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