Data-Driven PR and Employee - Public Relations Today

Data-Driven PR Campaign Planning: Part 1

Onclusive

JUNE 2, 2021

You should consider all members of your target audience, such as your customers, prospects and the people who influence them, media and perhaps even employees. Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week. What do they care about? What do you know about them?

Data-Driven PR

Data-Driven PR Data Analytics Product Launch

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

Employee

Employee Data-Driven PR Communications Software

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

SEPTEMBER 13, 2017

PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. PR attribution algorithms can now trace PR activity back to top of sales funnel call to actions like demo signups, and not just back to website traffic. . ” 4.

Measurement

Measurement Data-Driven PR Survey Storytelling

6 PR Trends For Your Brand In Q4 And Beyond

The Hoyt Organization

SEPTEMBER 8, 2023

As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.

Trends

Trends Brand Branding Analytics

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Year of the employee. 2022 is going to be known as the year of the employee. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing

Marketing Content Marketing Social Media Employee

SHIFT Communications: 12 Years and Counting

Shift Communications

APRIL 10, 2015

On the day of our launch, we were faced with the exhilarating but scary task of asking every single employee, and every single client of the previous firm, to consider all previous contracts null and void … and, would they please come on this new adventure with us? Agency Life Data-Driven PR News agency news anniversay'

Data-Driven PR

Data-Driven PR Communications Agency Social Media

Much to Loathe About Programmatic Thinking

Shift Communications

MARCH 17, 2015

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. Data-Driven PR Marketing Technology Public Relations'

Data-Driven PR

Data-Driven PR Data Technology Print

SHIFTing into the Future

Shift Communications

MAY 4, 2016

We’ll still be the data-driven PR agency angling to change perceptions about the role and value of public relations, but with the backing of a stalwart partner whose sole desire is to see our success and teachings amplified to the max. Basically, whenever I expected a no, I invariably got some version of yes. What’s next?

Data-Driven PR

Data-Driven PR Agency Travel Meeting

How to Get Comfortable With Data Even If You Don’t Love Math

Deirdre Breakenridge

FEBRUARY 13, 2017

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.

Data

Data How To Big Data Engineering

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Interviews, profiles, employee updates, press releases – all are based on the written word.

Communications

Communications Analytics Infographics Data-Driven PR

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving.

B2B

B2B Marketing Construction Analytics

Latest PR Trends

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more.

Trends

Trends Data SEO Consumer

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

OCTOBER 31, 2016

During that time, I met exactly four PR professionals, all of them IBM employees. Out of almost 20,000 people, I was the only person I knew of representing a PR firm. We no longer need to force employees to toil through the drudgery of manual image identification.

Analytics

Analytics Data Analysis Technology

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

Making this connection can take many forms, from simply “liking” a customer’s feedback on your page to celebrating one of your employees’ accomplishments. This very real, human connection does wonders for attracting and keeping patrons of your business.

Small Business

Small Business Social Media Media Analytics

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

Making this connection can take many forms, from simply “liking” a customer’s feedback on your page to celebrating one of your employees’ accomplishments. This very real, human connection does wonders for attracting and keeping patrons of your business.

Small Business

Small Business Social Media Media Analytics

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

Making this connection can take many forms, from simply “liking” a customer’s feedback on your page to celebrating one of your employees’ accomplishments. This very real, human connection does wonders for attracting and keeping patrons of your business.

Small Business

Small Business Social Media Media Analytics

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

By celebrating wins on your blog, you can show appreciation for your customers and employees. By leveraging data analytics, PR professionals can gain insights into customer needs and behaviour, track the success of their campaigns, and identify key performance indicators.

Strategy

Strategy Brand Branding Technology

Public Relations Today

Data-Driven PR Campaign Planning: Part 1

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Trending Sources

Why CEOs Should Invest in PR Attribution and PR Measurement

6 PR Trends For Your Brand In Q4 And Beyond

20 PR and Marketing Predictions for 2022

SHIFT Communications: 12 Years and Counting

Much to Loathe About Programmatic Thinking

SHIFTing into the Future

How to Get Comfortable With Data Even If You Don’t Love Math

The Top 5 Skills That Young (And All) Communicators Should Develop

What’s the New “Norm” for B2B Marketing?

Latest PR Trends

What PR Professionals Should Have Learned at IBM World of Watson

3 Reasons Small Business Needs Social Media

3 Reasons Small Business Needs Social Media

3 Reasons Small Business Needs Social Media

What is Tech PR? PR strategies that sell your tech brand

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