Shift Communications

NOVEMBER 24, 2014

When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Look for unusual events that are worth noting, spikes in your data that clearly stand out. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.

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Analytics Data-Driven PR Marketing How To 155

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

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Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

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Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 20, 2019

If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Don’t just perform traditional PR, use data-driven PR ! Senior Marketing Strategist. Lisa Zanchi.

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Trends Industry Wikipedia How To 142

Shift Communications

FEBRUARY 13, 2017

This harkens back to the old days of web analytics, when we all tracked hits. Many of these metrics come from different parts of our analytics infrastructure, especially if our video is posted on multiple channels. Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about.

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Video Measurement Communications How To 117

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Instead, most marketers look back at their analytics at the end of the week, month, or quarter.

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Analytics Viral Social Media Google 60