Communications Conversations

MARCH 19, 2015

Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. How could a brand like Spirit have SUCH a negative brand reputation and still be in business? And yet they seem to have a HORRIBLE brand reputation. Conclusion: Do not fly Spirit. Now I was curious.

Airlines 60

Airlines Reputation Brand Branding 60

Sword and the Script

MAY 5, 2015

For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together. The airlines are counting on it, indeed, I’d contend airlines, including Delta, prey on such emotions to separate a few more dollars from the consumer wallet. Other Airlines Prey on Parent Emotions Too.

Airlines 60

Airlines Travel Customer Service Crisis 60

Presspage

MARCH 6, 2018

Johnsonville Sausage The Sheboygan Falls sausage maker uses their newsroom for web posts and social media sharing, boosting the reach of a cooking stunt and broadening the search for a multi-skilled spokesperson. The use of the newsroom platform has provided the airliner with a growing number of visitors.

Airlines 87

Airlines Web SEO Internal 87

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

NewsWhip

NOVEMBER 2, 2021

First person perspectives, specifically those published by VICE, traveled around the social web more often. Airlines have been under close scrutiny, with their new policies needing to comply with the national vaccine mandate in the United States. Vaccine mandates coverage from conservative publishers.

Crisis 78

Crisis Brand Branding Airlines 78

MaccaPR

FEBRUARY 19, 2018

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!” The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Beyond PR

APRIL 5, 2016

Miss out on a media mention and your brand reputation can suffer a damaging blow. Just as you would compare different airlines for your vacation, you should weigh different monitoring options for your brand. Moreover, that opinion can turn on a dime. Overlooking relevant trends that connect to your brand’s story.

Brand 40

Brand Branding Media Airlines 40