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How US airlines are driving engagement on the web and social

NewsWhip

The post How US airlines are driving engagement on the web and social appeared first on NewsWhip.

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Does brand reputation even matter to Spirit Airlines?

Communications Conversations

I mean, we’ve seen negative comments about airlines before, but NOTHING like this (outside of maybe Comcast in the past). What they DO care about is staying true to who they are (the bare-bones airline operation offering the lowest fares around) and making money. Look no further than Spirit Airlines. Now I was curious.

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How Airlines Like Delta Hold Parents Hostage

Sword and the Script

For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together. The airlines are counting on it, indeed, I’d contend airlines, including Delta, prey on such emotions to separate a few more dollars from the consumer wallet. Other Airlines Prey on Parent Emotions Too.

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The impact of content rich newsrooms

Presspage

Johnsonville Sausage The Sheboygan Falls sausage maker uses their newsroom for web posts and social media sharing, boosting the reach of a cooking stunt and broadening the search for a multi-skilled spokesperson. The use of the newsroom platform has provided the airliner with a growing number of visitors.

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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

First person perspectives, specifically those published by VICE, traveled around the social web more often. Airlines have been under close scrutiny, with their new policies needing to comply with the national vaccine mandate in the United States. Vaccine mandates coverage from conservative publishers.

Crisis 78
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Communicating in a global crisis

PR in High Definition

Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week. Much like the message I received from the airline company about baggage deals, mistimed communication can be the source of frustration if not carefully considered.

Crisis 71
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The Death of the Press Release.

Maxim Behar

You may have noticed that with the advent of Web 1.0 and the rise of news sites on the World Wide Web, the “press release” got a bit of a makeover as a “news release.” Only a few dozen Samsung Galaxy Note 7 phone batteries “exploded,” a tiny fraction of those produced, but many airlines still prohibit the phones on board.