MaccaPR

FEBRUARY 19, 2018

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!” The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Presspage

MAY 11, 2017

The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. A viral meme, video, or a tweet can appear instantly on the Internet. Create a manual with ‘rules of engagement’ that describe how to react via the different communication channels in a crisis.

Social Media 79

Social Media Crisis Media Airlines 79

Practical Law Construction

MAY 18, 2021

Indeed, it is uncommon to see terms such as “pandemic” or “infectious viral disease” referred to in a construction contract’s force majeure clause (whether this changes will be the subject of much debate among drafters going forward). In Rudolph v United Airlines Holdings, Inc., 2021 WL 534669, at *7 (N.D.

Construction 121

Construction Government Radio Examples 121

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. United CEO Oscar Munoz: I’m sorry.

Crisis 271

Crisis Brand Branding How To 271

Prohibition

DECEMBER 9, 2021

How to prepare and fix a PR crisis. They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. How to create a crisis management plan? And not every company has an appropriate response to that specific crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Melissa Agnes

FEBRUARY 2, 2016

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? This one interaction had me contemplating my loyalty to this airline.

Corporate 167

Corporate Airlines Employee Training 167

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Prohibition

DECEMBER 17, 2021

How to create a crisis communication plan. The key to a successful crisis communication plan is having a well-thought-out strategy of how to handle negative situations. You need to know who you’re going to inform and how you’re going to choose the key message. Malaysia Airlines’ MH 370 disappearance.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Bottom Line.

Instagram 63

Instagram Marketing Viral Airlines 63

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

MAY 25, 2017

Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees. Now if I could figure out how to thank them.” Every detail.

Employee 129

Employee Brand Branding Policies 129

MaccaPR

MARCH 2, 2017

How to optimize video for search? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. Among our favorites: “ How to Create Video Thumbnails that Boost Views ”. “ We’re talking about you, PewDiePie!)

Blogging 48

Blogging Marketing YouTube Content Marketing 48

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United will weather the latest tempest, in part because the traveling public have low expectations of the airline experience.

Crisis 180

Crisis Airlines Brand Branding 180

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

How To Spot The Most Dangerous Reputation Threats. Here are the most common reputation threats and how to anticipate them. The Viral Customer Complaint. Remember when musician Dave Carroll made a music video complaining that United Airlines had broken his guitar? Most crisis events are a long time in the making.

Reputation 130

Reputation Viral Employee Customer Service 130