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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

It also presents risks of viralization and losing very public control. Local and International Laws for Protecting Your Social Media Accounts. How to Create Policies to Legally Protect Your Brand’s Social Media Accounts. Can You Sue Former Employees for Social Media Accounts? Source: Wikipedia).

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!”

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Businesses Should Fight Back Against Online Attacks

David PR Group

Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. She felt wronged by Delta, yet before the airline could even make an apology to her, she started tweeting and tweeting and tweeting her disgust. Here’s the thing, we all make mistakes. They scolded her.

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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

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10 Crisis Communication Tips Every Business Needs

Prohibition

Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. How to create a crisis communication plan. The key to a successful crisis communication plan is having a well-thought-out strategy of how to handle negative situations.

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3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

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7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. ” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way.

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