Melissa Agnes
MARCH 13, 2014
By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time.
Cision
JUNE 8, 2015
Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication.
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Melissa Agnes
SEPTEMBER 26, 2014
From The Crisis Intelligence Blog. These Smart Social Media Tactics Will Help You Prevent A Crisis. Facebook Changes That May Impact Your Crisis Communication Reach. Upcoming Webinar: Crisis Response Strategies for In-House Counsel. TCIP #016 – Malaysia Airlines Crisis Management with Jonathan Hemus.
5W PR
AUGUST 16, 2020
The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Equally shocking, a Facebook organic page only reaches 2.6% If anyone with a Facebook account co-opts your messaging, you lose your voice.
Burrelles Fresh Ideas
JANUARY 16, 2024
From my favorite airline (which is open and sincere in good times and bad) to my credit card company (who handled a data breach quickly and efficiently), down to my neighborhood auto repair shop (which is almost honest to a fault), these traits are a major driver in my day-to-day purchase decisions.
Melissa Agnes
APRIL 10, 2014
Almost everyone has some sort of digital device – a smart phone, a social media page such as Facebook or Twitter, etc. Read: What is your Ideal Crisis Response Time? Think Malaysia Airlines. An unprecedented crisis happened. Crisis Communications Food for Thought' Enter the digital age.
Burrelles Fresh Ideas
JANUARY 30, 2024
On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door. Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok.
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