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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

From my favorite airline (which is open and sincere in good times and bad) to my credit card company (who handled a data breach quickly and efficiently), down to my neighborhood auto repair shop (which is almost honest to a fault), these traits are a major driver in my day-to-day purchase decisions.

Crisis 84
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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door. In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18.

Ethics 97
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The Use of the Word Transparency in the World of Social Media

Melissa Agnes

This generally was done to give the organization time to fully investigate the situation to either resolve internally or if the public needed to be aware to provide factual, proven and therefore non-biased information, good or bad, that allowed those affected to move on. Read: What is your Ideal Crisis Response Time?

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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

Read: Emory’s Excellent Crisis Communication on Facebook. In addition, it will be played on all Gulf Air flights for the whole month of September and currently has over 200,000 likes on the Gulf Air Facebook Fan Page. Ambulance response time is slow in this region, leaving cardiac arrest victims at heightened risk.

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Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]

Sword and the Script

Sizing up or prioritizing responses in crisis communications. I railed against the product warts internally, messaged against them externally, and worked pretty hard at using the tool to demonstrate the value of monitoring to the profession of PR. Evaluating editorial calendar opportunities. The short answer is: it depends.

SEO 65
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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook.