Ishmael's Corner

OCTOBER 26, 2014

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. I didn’t exactly pull Air Koryo, North Korea’s airline of choice, out of a hat. Before I judge Air Koryo too harshly for its visual storytelling, it’s worth looking at a how a couple of the better airlines handle their Facebook pages.

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Airlines Storytelling Facebook Internal 134

Burrelles Fresh Ideas

MAY 23, 2023

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. Dentsu recently came out with a survey regarding consumers’ summer travel plans. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

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Travel Tourism Airlines Hotels 40

Cision

APRIL 2, 2015

Southwest Airlines excels at creating triggers. Forrester’s “ User-Generated Content’s Impact on Brand Building ” study determined that the key to cultivating this type of content: Consumers trust content from their peers more than any other form of marketing communication.

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Airlines Storytelling Local Travel 120

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

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Wireless Storytelling Radio Analysis 102

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. She urged encouraged students to hone skills in creativity, storytelling and pitching.

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Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. Gone are the days of the traditional funnel, we are in the era of the evolving consumer decision journey. 1) You spent a long time in an agency before going in-house.

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Employee Internal International Training 90

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? Do this by being authentic storytellers and finding the right consumers with whom to connect. 29% of consumers are satisfied with the website content they see. Kara Turtinen with RBA Client, Jenna Soule.

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Marketing Social Media Video Mobile 48